£20 Free No Deposit Casino UK: Verified Offers, KYC Rules and What You Actually Get
A £20 free no deposit casino offer in the UK is not a marketing fairy tale, but it is a narrow category. The UK Gambling Commission has been tightening bonus terms since 2018, and most household names on the high street have quietly walked away from handing out cash before a single penny is staked. What survives is a smaller group of operators, some UK-licensed, some offshore, each with its own verification queue and withdrawal ceiling.
This page covers the mechanics, the maths and the paperwork. Expect real numbers: 40x wagering, £20 to £50 caps on winnings, 30-day expiry windows, 7 to 72-hour KYC turnaround. If you want the honest version rather than the sales pitch, keep reading.
What Is a £20 Free No Deposit Casino Bonus in the UK?
A no deposit bonus is credit added to a new account before any deposit is made. The £20 figure is the headline value, not the cash value. Almost every UK-facing operator attaches wagering requirements, a maximum win cap and a time limit. The bonus is a trial, not a gift.
Under licence conditions set by the Gambling Commission, all bonus terms must be displayed before opt-in. That is why you now see "40x wagering, 30 days, max win £50" printed on the landing page rather than buried in clause 14. The regulator's 2018 enforcement push against misleading promotions changed how these offers are written.
How does the £20 figure actually reach your account?
Three routes exist. First, instant credit: the bonus appears at registration, sometimes before email verification. Second, delayed credit: you register, confirm your email, then the bonus lands within 24 hours. Third, code-based: you enter a promo code during sign-up and the credit fires automatically. Route one is the rarest, because it exposes operators to multi-account abuse.
Most UK brands now use route two. It filters out throwaway email addresses and gives the compliance team a paper trail. If you register with a disposable inbox, expect the bonus to never arrive and the account to be flagged within 48 hours.
Is a £20 no deposit bonus the same as free spins?
No, and the difference matters at withdrawal. Free spins carry a fixed value per spin, usually 10p to 20p, and winnings are paid as bonus credit with wagering attached. A £20 cash bonus behaves differently: it sits in your bonus balance, and any winnings generated from it are also bonus until wagering clears. Cash bonuses tend to have lower wagering multiples than spin winnings.
There is a third format worth knowing. Some operators issue a £20 bingo or slots token that only works on a named game, often a Pragmatic Play or NetEnt title. That token is effectively a demo with a withdrawal clause, and its real value is closer to £2 to £4 once wagering is factored in.
The Real Value of a £20 No Deposit Offer: Working the Numbers
Headline value means nothing without the wagering maths. Take a £20 bonus at 40x. You must stake £800 before a penny converts to withdrawable cash. At 50x, that becomes £1,000. At 65x, £1,300. Slot RTP then decides whether that £800 of staking leaves anything behind.
Assume a 96% RTP slot, which is typical for Pragmatic Play and Hacksaw Gaming releases. Over £800 of spins, expected loss is £32. Your £20 bonus is already underwater before you finish. Switch to a 94% RTP game and expected loss rises to £48. That is the arithmetic nobody puts in the banner.
| Wagering Multiple | Stake Needed on £20 | Expected Loss at 96% RTP | Expected Loss at 94% RTP |
|---|---|---|---|
| 30x | £600 | £24 | £36 |
| 40x | £800 | £32 | £48 |
| 50x | £1,000 | £40 | £60 |
| 65x | £1,300 | £52 | £78 |
Read that table twice. At 40x on a 96% RTP slot, the expected cost of clearing the bonus is £32 against a £20 bonus. The offer is negative expected value from the first spin. That does not make it worthless. It makes it entertainment with a small subsidy attached, and you should treat it that way.
Where the value actually sits: max win caps
The max win cap is the single most important number on the terms page. Common caps on UK no deposit offers sit between £20 and £100, with £50 the most frequent. If you clear wagering and hit a £900 win on a 5,000x slot, you collect £50. The rest evaporates.
Some operators use a multiple instead, such as "max win 10x bonus value", which on £20 means £200. That is a better deal than a flat £50 cap, and it is worth hunting for. Roughly 7 in 10 UK no deposit offers cap winnings at £50 or less.
Do you need to deposit to withdraw no deposit winnings?
Frequently, yes. A large share of operators require a minimum deposit, typically £10, before any withdrawal is processed. The logic is anti-fraud: a deposit links a verified payment method to the account. Without it, the operator has no financial trail and no way to confirm you are who you say you are.
This is not a trick, though it feels like one at the time. Card payments, Open Banking transfers and PayPal all create a verified identity link. If you plan to withdraw, budget the £10 deposit as part of the entry cost rather than being surprised at the cashier stage.
KYC and Verification: Why Identity Checks Protect You Too
Think of an unlicensed casino the way you would think of an unregulated investment product. The returns look better on the brochure. There is no compensation scheme, no ombudsman, no statutory complaint route. When it goes wrong, you have a foreign company, a foreign jurisdiction and no realistic enforcement mechanism.
Licensed operators are the regulated equivalent. They must verify identity, hold player funds in segregated accounts and report suspicious activity. That is the trade: less frictionless, more recoverable. KYC is the visible part of that trade.
What documents does a UK casino ask for?
Three categories, usually. Proof of identity: passport, driving licence or a national ID card. Proof of address: a utility bill or bank statement dated within the last 90 days. Proof of payment method: a screenshot or statement showing the card or e-wallet used. Most verification teams accept PDF, JPG or PNG up to 10MB per file.
Some operators now run electronic verification through credit reference agencies first. If your name, date of birth and address match the electoral roll and a credit file, you may pass without uploading anything. That is why a 20-year-old with no credit history often waits longer than a 45-year-old homeowner.
How long does verification take at a UK casino?
Electronic checks: seconds to 15 minutes. Manual document review: 2 to 24 hours at most UK-licensed brands, stretching to 72 hours at peak periods such as Boxing Day or the Grand National weekend. Offshore operators with smaller compliance teams can take 3 to 5 working days, and some simply never respond.
Timing matters because bonus expiry runs in parallel. A 30-day bonus window with a 5-day verification queue leaves 25 days of actual play. If you register on day 26 of a promotional period, the maths gets ugly fast.
Why do casinos ask for source of funds?
Source of funds checks trigger when deposit patterns cross thresholds. Under UK rules, operators must ask when a customer deposits £2,000 or more in 24 hours, or when activity suggests a level beyond stated income. It is the same principle as a bank asking why £15,000 landed in your current account.
You will be asked for payslips, bank statements or a savings summary. Refusing is legal. The consequence is that the account gets restricted or closed, and any balance is returned to the original payment method. Nobody is accusing you of anything; the operator is checking a box the regulator requires.
Does KYC protect you or just the operator?
Both, and the player side is underrated. Verified identity is what makes a withdrawal enforceable. If an account is unverified and a dispute arises, the operator can simply void the balance under its terms. Once verification is complete, that route closes and the money is contractually yours.
There is a second protection. Identity checks block underage access and self-exclusion breaches. If you have registered with GAMSTOP, a properly run KYC process catches the match and blocks the account. A casino that skips verification cannot do that, and it will happily take deposits from someone who asked to be excluded.
Top UK Operators Offering No Deposit Value in 2026
The list below reflects what is actually available to UK players, split between UK-licensed brands and offshore operators. Offshore names are flagged honestly. They hold different licences, usually Curaçao or Anjouan, and they sit outside the UK compensation and dispute framework.
| Operator | Licence | Typical No Deposit Value | KYC Speed |
|---|---|---|---|
| MrQ | UKGC | Free spins bundles, no wagering on winnings | Under 1 hour |
| PlayOJO | UKGC | Free spins, no wagering | Under 2 hours |
| Gala Bingo | UKGC | £10 to £20 bingo credit | 2 to 24 hours |
| Foxy Bingo | UKGC | £10 bingo bonus, 4x wagering | 2 to 24 hours |
| Heart Bingo | UKGC | Free spins plus bingo tickets | 2 to 24 hours |
| Sun Bingo | UKGC | £10 to £20 bingo credit | 2 to 24 hours |
| JackpotJoy | UKGC | Free spins on selected slots | 2 to 24 hours |
| Mecca Bingo | UKGC | Bingo tickets, no deposit | 2 to 24 hours |
| William Hill | UKGC | Occasional free spins promos | Under 4 hours |
| Betfred | UKGC | Free spins on selected titles | Under 4 hours |
| Coral | UKGC | Free spins, seasonal only | Under 4 hours |
| Ladbrokes | UKGC | Free spins, seasonal only | Under 4 hours |
| Paddy Power | UKGC | Free spins, seasonal only | Under 4 hours |
| Sky Vegas | UKGC | Free spins on selected slots | Under 4 hours |
| Betfair | UKGC | Free spins, exchange promos | Under 4 hours |
| 888 Casino | UKGC | Free play credit, 30x wagering | Under 6 hours |
| LeoVegas | UKGC | Free spins bundles | Under 4 hours |
| Unibet | UKGC | Free spins, seasonal | Under 4 hours |
| Casumo | UKGC | Free spins, 30x wagering | Under 6 hours |
| Mr Vegas | UKGC | Free spins, 35x wagering | Under 6 hours |
| BetMGM | UKGC | Free spins, seasonal | Under 6 hours |
| Grosvenor Casinos | UKGC | Free play credit | 2 to 24 hours |
| Genting Casino | UKGC | Free play credit | 2 to 24 hours |
| Betway | UKGC | Free spins, seasonal | Under 6 hours |
| BoyleSports | UKGC | Free spins, seasonal | Under 6 hours |
| BetVictor | UKGC | Free spins, seasonal | Under 6 hours |
| 32Red | UKGC | Free spins, 30x wagering | Under 6 hours |
| All British Casino | UKGC | Free spins, no wagering on some | Under 6 hours |
| Pub Casino | UKGC | Free spins, seasonal | Under 6 hours |
| Kwiff | UKGC | Free spins, seasonal | Under 6 hours |
| Midnite | UKGC | Free spins, seasonal | Under 6 hours |
| LiveScore Bet | UKGC | Free spins, seasonal | Under 6 hours |
| talkSPORT BET | UKGC | Free spins, seasonal | Under 6 hours |
| Bet UK | UKGC | Free spins, seasonal | Under 6 hours |
| QuinnBet | UKGC | Free spins, seasonal | Under 6 hours |
| Lottomart | UKGC | Free spins, seasonal | Under 6 hours |
| Tote | UKGC | Free play credit | Under 6 hours |
| Smarkets | UKGC | Free spins, seasonal | Under 6 hours |
| BetGoodwin | UKGC | Free spins, seasonal | Under 6 hours |
| PricedUp | UKGC | Free spins, seasonal | Under 6 hours |
| Betdaq | UKGC | Free spins, seasonal | Under 6 hours |
| Videoslots | UKGC | Free spins, 30x wagering | Under 6 hours |
| Mr.Play | UKGC | Free spins, 35x wagering | Under 6 hours |
| Dream Vegas | UKGC | Free spins, 35x wagering | Under 6 hours |
| Casino Kings | UKGC | Free spins, 30x wagering | Under 6 hours |
| NYSpins | UKGC | Free spins, 35x wagering | Under 6 hours |
| Voodoo Dreams | UKGC | Free spins, 35x wagering | Under 6 hours |
| Duelz | UKGC | Free spins, 35x wagering | Under 6 hours |
| Jackpot City | UKGC | Free spins, 35x wagering | Under 6 hours |
| Betano | UKGC | Free spins, seasonal | Under 6 hours |
| Bwin | UKGC | Free spins, seasonal | Under 6 hours |
| 10bet | UKGC | Free spins, seasonal | Under 6 hours |
| Sportingbet | UKGC | Free spins, seasonal | Under 6 hours |
| Parimatch | UKGC | Free spins, seasonal | Under 6 hours |
| NetBet | UKGC | Free spins, 35x wagering | Under 6 hours |
| Magical Vegas | UKGC | Free spins, 35x wagering | Under 6 hours |
| Prime Casino | UKGC | Free spins, 35x wagering | Under 6 hours |
| Rainbow Riches Casino | UKGC | Free spins on the Rainbow Riches series | Under 6 hours |
| Monopoly Casino | UKGC | Free spins on Monopoly titles | Under 6 hours |
| SpinGenie | UKGC | Free spins, 30x wagering | Under 6 hours |
| Amazon Slots | UKGC | Free spins, 35x wagering | Under 6 hours |
| Mega Riches | UKGC | Free spins, 35x wagering | Under 6 hours |
| Pink Casino | UKGC | Free spins, 35x wagering | Under 6 hours |
| 777 Casino | UKGC | Free spins, 35x wagering | Under 6 hours |
| Ivy Casino | UKGC | Free spins, 35x wagering | Under 6 hours |
| Magic Red | UKGC | Free spins, 35x wagering | Under 6 hours |
| Dream Jackpot | UKGC | Free spins, 35x wagering | Under 6 hours |
| Lucky Pants | UKGC | Free spins, 35x wagering | Under 6 hours |
| Slots Temple | UKGC | Free play mode, no cash bonus | Under 6 hours |
| Lottoland | UKGC | Free lottery bets, not casino credit | Under 6 hours |
| LottoGo | UKGC | Free lottery bets, not casino credit | Under 6 hours |
| PartyCasino | UKGC | Free play credit | Under 6 hours |
| PartyPoker | UKGC | Free tournament tickets | Under 6 hours |
| Virgin Games | UKGC | Free spins, 30x wagering | Under 6 hours |
| Gala Casino | UKGC | Free spins, 30x wagering | Under 6 hours |
| Fabulous Bingo | UKGC | Bingo tickets, no deposit | Under 6 hours |
| Double Bubble Bingo | UKGC | Bingo tickets, no deposit | Under 6 hours |
| Slingo Casino | UKGC | Free spins, 35x wagering | Under 6 hours |
| Gamdom | Curaçao | Crypto rakeback, no deposit rarely | Minutes, no KYC initially |
| Roobet | Curaçao | Crypto promos, no deposit rarely | Minutes, no KYC initially |
| Rainbet | Curaçao | Crypto promos, no deposit rarely | Minutes, no KYC initially |
| Stake | Curaçao | Crypto promos, no deposit rarely | Minutes, no KYC initially |
| NineWin | Anjouan | Free spins, 40x wagering | 3 to 5 working days |
| Mystake | Anjouan | Free spins, 40x wagering | 3 to 5 working days |
| Goldenbet | Anjouan | Free spins, 40x wagering | 3 to 5 working days |
| Donbet | Anjouan | Free spins, 40x wagering | 3 to 5 working days |
| Fat Pirate | Anjouan | Free spins, 40x wagering | 3 to 5 working days |
| Velobet | Anjouan | Free spins, 40x wagering | 3 to 5 working days |
| Rolletto | Anjouan | Free spins, 40x wagering | 3 to 5 working days |
| 666 Casino | UKGC | Free spins, 40x wagering | Under 6 hours |
| Kinghills | Curaçao | Free spins, 40x wagering | 3 to 5 working days |
| DragonBet | Curaçao | Free spins, 40x wagering | 3 to 5 working days |
| BetWright | UKGC | Free spins, 35x wagering | Under 6 hours |
| 7bet | Curaçao | Free spins, 40x wagering | 3 to 5 working days |
| The Pools | UKGC | Free play credit | Under 6 hours |
Two observations from that table. First, the brands with the fastest KYC are the ones with the largest compliance departments, and they are also the ones most likely to have no deposit offers pulled at short notice. Second, the offshore entries with "no KYC initially" are not a loophole. They verify at withdrawal, and the queue can run to 5 working days or longer.
Which UK operators actually pay no deposit winnings?
MrQ and PlayOJO are the standout examples because their free spin winnings carry no wagering requirement. What you win is what you keep, subject to a max win cap. That structure is rare and it is worth more than a larger headline number with 65x attached.
Gala Bingo, Foxy Bingo, Heart Bingo, Sun Bingo, JackpotJoy and Mecca Bingo run regular no deposit bingo tickets. The value per ticket is small, often 10p to 50p, but the wagering on bingo winnings is typically 4x rather than 40x. For a bingo player, that is a materially better deal than a slots bonus.
Are offshore no deposit offers worth the risk?
They can be, with clear eyes. An Anjouan or Curaçao licence means no UK Gambling Commission protection, no access to the UK dispute process and no GAMSTOP enforcement. If the operator decides not to pay, your realistic options are a complaint to the licensing jurisdiction, which is slow, and a chargeback, which does not apply to crypto.
The comparison to unregulated financial products is the right one. Higher headline yields, thinner investor protection, no compensation scheme. Some people accept that trade. Most UK players should not, particularly when the sums involved are £20 to £50.
Claiming the Bonus Without Losing It to KYC
Verification problems are the number one reason no deposit winnings get voided. Not wagering failures, not max win caps. Identity mismatches. A name spelled differently on a driving licence and a bank statement is enough to stall a withdrawal for a week.
What causes most KYC rejections?
Four causes dominate. Blurred or cropped document images. Address documents older than 90 days. A payment method in someone else's name, often a partner's card. And mismatched personal details between the casino account and the payment method. Each one is fixable, but each one costs days.
The fix is boring. Register with your legal name exactly as it appears on your ID. Use your own payment method. Photograph documents flat, in daylight, with all four corners visible. Upload within the first 24 hours rather than at withdrawal, so the queue runs while you are still playing through the bonus.
Can you verify before claiming the bonus?
At most UK-licensed operators, yes, and you should. Log in, open the account or verification section, and submit documents before opting into any promotion. Some brands allow full verification at the pre-deposit stage. Others only open the upload portal after a deposit, which is a design choice worth noting.
If early verification is available, take it. It converts a 72-hour withdrawal delay into a same-day payout, and it removes the risk that a bonus expires while your documents sit in a queue.
What happens if verification fails after you win?
The operator can void the bonus and any winnings derived from it, and return your deposit if one was made. This is legal under standard terms, and it is enforced. The player has no realistic route to recover winnings generated from a bonus on an account that failed verification.
It sounds harsh, and it is. The counter-argument is that the same rule blocks bonus abuse, multi-accounting and identity fraud, which cost operators enough each year to justify the friction. The practical takeaway is simple: verify first, play second.
Responsible Gambling: Age, Helpline and Self-Exclusion
Gambling in Great Britain is restricted to adults aged 18 or over. Operators must verify age before allowing play, and any account found to be underage is closed with deposits returned. Age verification is part of the same KYC process that handles identity and address checks.
If gambling stops being entertainment, help is free and confidential. The National Gambling Helpline runs 24 hours a day on 0808 8020 133, operated by GamCare. Support is available by phone, live chat and email, and it covers both the person gambling and anyone affected by their play.
GAMSTOP is the national self-exclusion scheme. Registering is free, takes about 10 minutes and blocks you from all UK-licensed gambling sites for a minimum of 6 months, extendable to 1 year or 5 years. Operators must check GAMSTOP before allowing deposits, which is precisely why proper KYC matters.
Deposit limits, session timers and reality checks are available at every UK-licensed operator and must be offered under licence conditions. Setting a deposit limit at registration, before any bonus is claimed, is the single most effective control available. It takes 30 seconds and it cannot be raised instantly.
How does GAMSTOP interact with no deposit bonuses?
Directly. A no deposit bonus is a marketing tool designed to acquire new customers, and GAMSTOP exists to prevent exactly that for anyone who has self-excluded. A licensed operator must run the check before the bonus is credited. An offshore operator with no UK licence has no obligation to do so and often does not.
That is the clearest argument for staying with UK-licensed brands. The protection is not theoretical. It is a database check that happens automatically, and it is enforced by the regulator with licence conditions and fines.
What should you check before claiming any offer?
- Wagering multiple, stated as a number, not a vague phrase
- Maximum win cap in pounds, not a percentage
- Expiry window in days from credit, not from registration
- Game contribution rates, since table games often contribute 10% or less
- Minimum deposit required before withdrawal, usually £10
- Whether the operator holds a UK Gambling Commission licence
Five minutes on the terms page saves an afternoon on live chat. The pattern across the market is consistent: the offers with the biggest headline numbers carry the heaviest conditions, and the offers with modest numbers and no wagering are usually the better value.
How do game contribution rates change the maths?
Badly, if you play the wrong games. Slots typically contribute 100% toward wagering. Live roulette, blackjack and baccarat often contribute 10%, and some operators exclude them entirely. A £20 bonus at 40x wagering needs £800 of slot play, or £8,000 of live roulette play at 10% contribution.
Evolution live dealer tables are the usual trap here. They are the most popular live games in the UK market and they are almost always the worst contributors to bonus wagering. If the offer requires clearing, stick to slots from Pragmatic Play, NetEnt, Microgaming or Hacksaw Gaming until wagering is done.
Do no deposit bonuses affect your credit file?
No. Casino KYC checks use identity verification services, not full credit searches, and they leave no footprint visible to lenders. A soft check against the electoral roll and public records is standard. Applying for credit and opening a casino account are separate processes with separate data trails.
What does get recorded is the operator's own internal record: your account history, deposit patterns and any self-exclusion. That data is shared with GAMSTOP and, where required, with the regulator. It is not shared with banks or credit reference agencies for lending purposes.
Is a £20 no deposit bonus worth claiming at all?
As a low-risk way to test a platform, yes. As a route to profit, no. The expected value is negative once wagering and RTP are factored in, and the max win cap limits the upside. Treat it as a free trial with a small chance of a £20 to £50 payout, and the offer makes sense.
Where it genuinely adds value is platform testing. You learn the game library, the withdrawal speed, the live chat response time and the KYC process without risking your own money. That information is worth more than the bonus itself, particularly if you plan to deposit later.
One final point on the maths. Across a £20 bonus at of £20 bonus at 40x wagering, the expected cost of clearing sits around £32 on a 96% RTP slot, which is more than the bonus itself. That single calculation explains why the offer is a trial rather than an income stream, and why the operators who attach no wagering to free spin winnings are worth more attention than the ones waving the biggest number.
Frequently Asked Questions About £20 No Deposit Casino Offers
The questions below come up repeatedly in live chat queues and player forums. Each answer is short, direct and based on how UK-licensed operators actually run these promotions in 2026, including the verification steps that decide whether winnings ever reach your bank account.
Can you really get £20 free with no deposit in the UK?
Yes, but rarely as straight cash. Most UK-licensed brands offer free spins or bingo tickets worth roughly £10 to £20 in headline value, credited after email verification. A flat £20 cash bonus with no deposit is uncommon because the Gambling Commission requires clear terms and operators limit exposure. Expect wagering of 30x to 65x and a max win cap between £20 and £100.
Do you have to verify your identity to claim a no deposit bonus?
You must verify before withdrawing, and increasingly before playing. UK-licensed operators run electronic checks against the electoral roll and credit files at registration, which clears most players in seconds. If those checks fail, you upload ID, address proof and payment proof manually. Verification typically takes 2 to 24 hours, stretching to 72 hours at peak periods.
What is the maximum you can win from a £20 no deposit bonus?
It depends entirely on the cap in the terms. A flat cap of £50 is the most common structure, with £20 and £100 also frequent. Some operators express it as a multiple of the bonus, so 10x on £20 means a £200 ceiling. Always check whether the cap applies to winnings alone or to winnings plus the bonus balance.
Why do offshore casinos offer bigger no deposit bonuses?
Because they carry fewer obligations. An operator licensed in Curaçao or Anjouan does not answer to the UK Gambling Commission, does not contribute to the UK dispute framework and does not have to enforce GAMSTOP. The larger headline number is compensation for thinner protection, much like a higher-yield savings product from an unregulated institution.
How long do no deposit bonus winnings take to withdraw?
At UK-licensed operators, 1 to 24 hours after verification is complete, depending on the payment method. Card withdrawals often take 1 to 3 working days because of banking rails, while PayPal and Open Banking transfers usually land within hours. Offshore operators can take 3 to 5 working days, and crypto withdrawals vary by network congestion.
Does claiming a no deposit bonus affect your ability to self-exclude?
No, and it should not. GAMSTOP registration blocks all UK-licensed sites for a minimum of 6 months, and operators must check the scheme before crediting any bonus. If you have self-excluded and a UK-licensed brand still credits you, that is a licence breach worth reporting to the Gambling Commission directly.
Final Word on £20 No Deposit Offers
The £20 no deposit bonus is a marketing instrument with real but modest value. Headline numbers flatter, wagering multiples bite, and max win caps decide the ceiling. Run the arithmetic before you opt in: £20 at 40x means £800 of staking, and at 96% RTP that costs about £32 in expected losses. The offer is a trial, priced accordingly.
What separates a good experience from a bad one is rarely the bonus size. It is verification speed, withdrawal reliability and whether the operator answers to a regulator you can actually reach. UK-licensed brands win on all three. Offshore operators win on headline numbers and lose on everything that matters when something goes wrong.
Verify early, read the cap, check the contribution rates, and set a deposit limit before you claim anything. If play stops feeling like entertainment, the National Gambling Helpline is on 0808 8020 133 around the clock, and GAMSTOP takes about 10 minutes to lock you out of every UK-licensed site for at least 6 months. That is the whole picture, and it is a better guide than any banner.